Relatively new in India, gift registries are commonplace in most parts of the world. Giftistree is a virtual platform connecting leading brands with ‘gifters’ and ‘giftees’, thereby combining the ease of online shopping with the functionality of a gift registry. With people not having time on their hands to spend hours searching for ‘the perfect gift’, Giftistree provides a practical and innovative solution to young Indians who believe that smart gifting makes happy people.