Parichay is a Children Clothing, Baby Care and Toy shop from the age of newborn to age 14. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco, Campus, Mee Mee, Me n Moms, etc. They store baby suits, overwears, daily wears, baby strollers, cots, toys and books, diapers, diaper rash cream, baby groceries such as baby shampoos, baby washes etc. Typical price points for their products start at Rs 100 to 200 per item.

They also have Mom's Clothing & Products Store. They have maternity & new mom wear, pregnancy lingerie, feeding bras, nightwear.