New baby's shop is a Baby care and Children clothing shop from the age of newborn to 11 years. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco. They store baby suits, overwears, daily wears. They have cloths for kids of international and domestic brands such as little kangaroo, Toffy house and cucumber etc.

They also have a collection of diapers, sports/swim wear. Typical price points for their products start at Rs 30 per item. They also offer home delivery services.