Innocence is a Childrens Clothing, Baby Care and Toy shop from the age of newborn to age 4. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco, Campus, Mee Mee, Me n Moms, Mothercare, etc. They store baby suits, overwears, daily wears, diapers, diaper rash cream, baby groceries such as baby shampoos, baby washes etc. Typical price points for their products start at Rs. 99 onwards.