7 Dec 2023 | 2 min Read
Sudeshna Chakravarti
Author | 799 Articles
“At Suta, our mission is to uplift skilled artisans and weavers nationwide, empowering them to showcase their talent and craftsmanship.”
Saree holds different meanings for different people. For some, it’s a heavy drape reserved for special occasions, for others, it elicits deep emotions. It’s a symbol intertwined with nostalgic memories of childhood, reminiscent of a mother’s layered cupboards and the gentle touch of a grandmother.
A feeling that sisters-turned-entrepreneurs Sujata and Taniya Biswas are acquainted with, having grown up in Kharagpur and various regions of eastern India. Propelled by their profound love for drapes, Sujata and Taniya Biswas made a courageous choice to quit their corporate roles and establish Suta—a haven of hand-woven sarees sourced from the small villages of India.
“The passion for textiles and art forms, coupled with a steadfast commitment to empowering exceptionally talented and deserving artisans, we found the inspiration to quit our corporate roles and take a significant step towards realising our dream,” shared Sujata and Taniya in an interview with ET Times.
However, Suta’s journey hasn’t been without challenges. The sisters navigated through various ideas, experimenting with product photoshoots, only to realise that their true potential lay not just in the visuals but more significantly, in the inherent quality and appeal of their products.
What followed next was a quick pivot, accompanied by an extensive quest for the right fabric and weavers scattered across the nooks and crannies of rural India. While they started with one weaver; today, the sisters are working with more than 16,000 weavers and artisans across the country and delivering their products to international markets as well.
What started as a humble beginning, has grown by leaps and boundaries. Today, Suta has generated more than 56 crore in revenue. Recognising their exceptional contributions to empowering traditional weavers and artisans, the founders, Sujata and Taniya, have been awarded ‘Best Women Entrepreneurs’ by SheThePeople.
Beyond their roles as entrepreneurs, Sujata and Taniya also embrace the joys of motherhood, and caring for their toddlers. When they are not working, they cherish spending quality time with their little ones, delighting in family adventures, and exploring new places together.
Image credit: By Hand from Heart
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