If Archies is the 'most special way to say you care' then it is easy to understand that there could be hundreds of ways in which this sentiment can be expressed. It is for this reason that Archies has hundreds of options – one almost certainly that expresses it best. The embodiment of these sentiments can be found in greeting cards, curios, photo frames, photo albums, soft toys, mugs, quotation plaques, key chains, home decor and a wide range of social expressions stationery. Given that underlying feature of every Archies product is wrapped in a special emotion, customers are actually spoiled for choice. Within the product itself are choices that encompass different colours, different designs, and different sizes – even different materials. A greeting card, for instance, can be a basic print on paper or it could be a hi-tech inventions card that has sound and light effects. There is a three inch teddy then there is a giant five foot and a half cuddly. It's easy to see that juxtaposed alongside the range from its international tie-ups it's unlikely that in an Archies outlet a customer won't find something that exactly articulates his or her sentiment.