Sapphire Toys is a toy store with products for children from the age of newborn to age 6. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco.

They have board games, learning books, activity sets, stuffed toys, bicycles. They offer gift wrapping service in store. Price points for their products start at Rs. 100 per item. They also offer home delivery for purchases above Rs. 1000.