Firstcry is a Baby Care, Baby Product, Children's Clothing, and Toy shop from the age of newborn to age 5. They stock international brands such as Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee etc. 

They store baby suits, overwears, daily wears, baby strollers, cots, toys and books, diapers, diaper rash cream, baby groceries such as baby shampoos, baby washes etc. Typical price points for their products start at Rs. 249 per item.

They also have Mom's Clothing & Products. They have maternity & new mom wear, pregnancy lingerie, feeding bras, nightwear and workwear. They also store groceries such as stretch mark cream, nipple shields, nipples crack cream and supplements. Typical price points for their products start at Rs. 700 per item. They also offer home delivery.