Apple of My I is a Baby Care, Maternity, and Toy shop from the age of newborn to  6 years. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco,  Mee Mee, Me n Moms, etc. They store baby suits, overwears, daily wears, baby strollers, cots, toys and books, diapers, diaper rash cream, baby groceries such as baby shampoos, baby washes etc. Typical price points for their products start at Rs 100 per item.

They do have toys for kids from age of newborn tp 6 years of international brands Fisher price, Funskool, Chicco.They also have Mom's Clothing & Products Store. They have maternity & new mom wear, pregnancy lingerie, feeding bras, nightwear and workwear. They also store groceries such as stretch mark cream, nipple shields, nipples crack cream and supplements.