Affection is a Children Clothing, Baby Care and Toy shop from the age of newborn to age 7. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco, Campus, Mee Mee, Me n Moms, etc.

They store baby suits, overwears, daily wears, baby strollers, cots, toys and books, diapers, diaper rash cream, baby groceries such as baby shampoos, baby washes etc. Typical price points for their products start at Rs. 150 per item.