Just Born is a Baby Care shop which stocks domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco. They have baby clothes, baby strollers, cots, toys and books. They also store baby groceries such as baby shampoos, baby washes, diapers, diaper rash cream.

They have children cloths from newborn to 2 years of local brands. Typical price points for their products start at Rs 49 per item.